{"id":300,"date":"2026-02-05T14:21:05","date_gmt":"2026-02-05T05:21:05","guid":{"rendered":"https:\/\/www.kyoeiworks.co.jp\/media\/?p=300"},"modified":"2026-02-05T14:24:21","modified_gmt":"2026-02-05T05:24:21","slug":"ga4-heatmap-website-improvement","status":"publish","type":"post","link":"https:\/\/www.kyoeiworks.co.jp\/media\/ga4-heatmap-website-improvement\/","title":{"rendered":"\u3010Web\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u306e\u57fa\u790e\u3011GA4\u3068\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3067\u30b5\u30a4\u30c8\u6539\u5584\u3059\u308b\u65b9\u6cd5"},"content":{"rendered":"<p><span style=\"font-weight: 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400;\">\u3053\u308c\u3089\u306e\u30c7\u30fc\u30bf\u3092\u3082\u3068\u306b\u300c\u306a\u305c\u554f\u3044\u5408\u308f\u305b\u304c\u5897\u3048\u306a\u3044\u306e\u304b\u300d\u300c\u306a\u305c\u9014\u4e2d\u3067\u96e2\u8131\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u300d\u3068\u3044\u3063\u305f\u8ab2\u984c\u3092\u898b\u3064\u3051\u3001\u6539\u5584\u306b\u3064\u306a\u3052\u3066\u3044\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u4ee3\u8868\u7684\u306a\u89e3\u6790\u30c4\u30fc\u30eb\u304cGA4\u3068\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u4e21\u8005\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u5206\u6790\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"GA4%EF%BC%88Google_Analytics_4%EF%BC%89%E3%81%AE%E5%9F%BA%E6%9C%AC%E7%9A%84%E3%81%AA%E4%BD%BF%E3%81%84%E6%96%B9\"><\/span>GA4\uff08Google Analytics 4\uff09\u306e\u57fa\u672c\u7684\u306a\u4f7f\u3044\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-329\" src=\"https:\/\/www.kyoeiworks.co.jp\/media\/wordpress\/wp-content\/uploads\/2026\/02\/img02.jpg\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.kyoeiworks.co.jp\/media\/wordpress\/wp-content\/uploads\/2026\/02\/img02.jpg 960w, https:\/\/www.kyoeiworks.co.jp\/media\/wordpress\/wp-content\/uploads\/2026\/02\/img02-300x169.jpg 300w, https:\/\/www.kyoeiworks.co.jp\/media\/wordpress\/wp-content\/uploads\/2026\/02\/img02-768x432.jpg 768w, https:\/\/www.kyoeiworks.co.jp\/media\/wordpress\/wp-content\/uploads\/2026\/02\/img02-304x171.jpg 304w, https:\/\/www.kyoeiworks.co.jp\/media\/wordpress\/wp-content\/uploads\/2026\/02\/img02-282x159.jpg 282w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">GA4\u306f\u3001\u30b5\u30a4\u30c8\u5168\u4f53\u306e\u52d5\u304d\u3092\u201c\u6570\u5b57\u201d\u3067\u628a\u63e1\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/span><\/p>\n<h3>GA4\u306e\u5c0e\u5165\u65b9\u6cd5\u3068\u521d\u671f\u8a2d\u5b9a<\/h3>\n<p><span style=\"font-weight: 400;\">\u5c0e\u5165\u306b\u306fGoogle\u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u5fc5\u8981\u306a\u306e\u3067\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u306a\u3044\u5834\u5408\u306b\u306f\u4f5c\u6210\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>GA4\u30d7\u30ed\u30d1\u30c6\u30a3\u8a2d\u5b9a<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/analytics.google.com\/?__hstc=191447093.3313fc9102da1099eae056a319b32412.1717158090485.1731831631327.1731847748259.159&amp;__hssc=191447093.1.1731847748259&amp;__hsfp=3627223636\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u516c\u5f0f\u30da\u30fc\u30b8<\/span><\/a><span style=\"font-weight: 400;\">\u304b\u3089\u300c\u6e2c\u5b9a\u3092\u958b\u59cb\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002\u30a2\u30ab\u30a6\u30f3\u30c8\u540d\u3092\u5165\u529b\u3057\u3001\u753b\u9762\u306e\u6307\u793a\u306b\u5f93\u3063\u3066\u305d\u306e\u4ed6\u306e\u8a2d\u5b9a\u3082\u884c\u3044\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u306e\u8a2d\u5b9a<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u3069\u306eWeb\u30b5\u30a4\u30c8\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u304b\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u30c7\u30fc\u30bf\u30b9\u30c8\u30ea\u30fc\u30e0\u3092\u8ffd\u52a0\u3057\u3001\u6e2c\u5b9a\u3057\u305f\u3044Web\u30b5\u30a4\u30c8\u306eURL\u3092\u5165\u529b\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u306e\u8a2d\u5b9a<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u767a\u884c\u3055\u308c\u308b\u300c\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u30b3\u30fc\u30c9\u300d\u3092\u30b5\u30a4\u30c8\u306b\u8a2d\u7f6e\u3059\u308b\u3068\u3001\u30c7\u30fc\u30bf\u53ce\u96c6\u304c\u59cb\u307e\u308a\u307e\u3059\u3002\u8a2d\u5b9a\u65b9\u6cd5\u306f\u3001HTML\u306b\u76f4\u63a5\u30bf\u30b0\u3092\u57cb\u3081\u8fbc\u3080\u65b9\u6cd5\u3068Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u4f7f\u7528\u3059\u308b\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30c7\u30fc\u30bf\u8a08\u6e2c\u306e\u78ba\u8a8d<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Web\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u3001GA4\u306e\u7ba1\u7406\u753b\u9762\u3067\u30c7\u30fc\u30bf\u53ce\u96c6\u304c\u3067\u304d\u3066\u3044\u308b\u304b\u3092\u5fc5\u305a\u78ba\u8a8d\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u30ec\u30dd\u30fc\u30c8\u3067\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/span><\/li>\n<\/ol>\n<h3>\u78ba\u8a8d\u3059\u308b\u3079\u304dGA4\u306e\u57fa\u672c\u30ec\u30dd\u30fc\u30c8<\/h3>\n<p><span style=\"font-weight: 400;\">\u307e\u305a\u306f\u3001\u6b21\u306e\u30ec\u30dd\u30fc\u30c8\u304b\u3089\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<h4>\u30e6\u30fc\u30b6\u30fc\u6570\u30fb\u30bb\u30c3\u30b7\u30e7\u30f3\u6570<\/h4>\n<p><span style=\"font-weight: 400;\">\u3069\u308c\u3060\u3051\u306e\u4eba\u304c\u8a2a\u308c\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3057\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u30a2\u30af\u30bb\u30b9\u81ea\u4f53\u304c\u5c11\u306a\u3044\u5834\u5408\u306f\u3001\u307e\u305a\u96c6\u5ba2\u65bd\u7b56\uff08SEO\u30fb\u5e83\u544a\u306a\u3069\uff09\u306e\u898b\u76f4\u3057\u304c\u5fc5\u8981\u3067\u3059\u3002<\/span><\/p>\n<h4>\u96c6\u5ba2\u30ec\u30dd\u30fc\u30c8<span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u691c\u7d22\u30fb\u5e83\u544a\u30fbSNS\u306a\u3069\u3001\u3069\u3053\u304b\u3089\u6d41\u5165\u3057\u3066\u3044\u308b\u304b\u304c\u5206\u304b\u308a\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u6d41\u5165\u5143\u306b\u3088\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u306e\u76ee\u7684\u304c\u9055\u3046\u305f\u3081\u3001\u300c\u3069\u306e\u6d41\u5165\u304c\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u304b\u300d\u3092\u898b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/span><\/p>\n<h4>\u30da\u30fc\u30b8\u5225\u8868\u793a\u56de\u6570<span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u3069\u306e\u30da\u30fc\u30b8\u304c\u3088\u304f\u898b\u3089\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u95b2\u89a7\u304c\u591a\u3044\u306e\u306b\u6210\u679c\u304c\u51fa\u3066\u3044\u306a\u3044\u30da\u30fc\u30b8\u306f\u3001\u6539\u5584\u306e\u512a\u5148\u5ea6\u304c\u9ad8\u3044\u30da\u30fc\u30b8\u3067\u3059\u3002<\/span><\/p>\n<h4>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387<span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u304c\u3057\u3063\u304b\u308a\u8aad\u3093\u3060\u308a\u64cd\u4f5c\u3057\u305f\u308a\u3057\u3066\u3044\u308b\u304b\u306e\u76ee\u5b89\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u304c\u4f4e\u3044\u30da\u30fc\u30b8\u306f\u3001\u5185\u5bb9\u3084\u5c0e\u7dda\u306b\u554f\u984c\u304c\u3042\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3>GA4\u306e\u30c7\u30fc\u30bf\u304b\u3089\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u3092\u898b\u3064\u3051\u308b\u65b9\u6cd5<\/h3>\n<p><span style=\"font-weight: 400;\">GA4\u3092\u4f7f\u3063\u305f\u6539\u5584\u306e\u30d2\u30f3\u30c8\u306f\u3001\u4e3b\u306b\u300c\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u300d\u300c\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u300d\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u300d\u306e3\u3064\u306e\u6307\u6a19\u304b\u3089\u898b\u3064\u3051\u3089\u308c\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u6b21\u306e\u8868\u306f\u3001GA4\u306e\u4e3b\u8981\u6307\u6a19\u304b\u3089\u8ab2\u984c\u3092\u8aad\u307f\u53d6\u308a\u3001\u6539\u5584\u7b56\u306b\u3064\u306a\u3052\u308b\u305f\u3081\u306e\u8003\u3048\u65b9\u3092\u307e\u3068\u3081\u305f\u3082\u306e\u3067\u3059\u3002<\/span><\/p>\n<table style=\"width: 100%; height: 576px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<th style=\"width: 26%;\"><span style=\"font-weight: 400;\">\u6307\u6a19<\/span><\/th>\n<th style=\"height: 24px; width: 37%;\"><span style=\"font-weight: 400;\">\u8d77\u304d\u3066\u3044\u308b\u3053\u3068<\/span><\/th>\n<th style=\"height: 24px; width: 37%;\"><span style=\"font-weight: 400;\">\u6539\u5584\u6848<\/span><\/th>\n<\/tr>\n<tr style=\"height: 152px;\">\n<td style=\"height: 152px; width: 26%;\"><span style=\"font-weight: 400;\">\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u304c\u4f4e\u3044<\/span><\/td>\n<td style=\"height: 152px; width: 37%;\"><span style=\"font-weight: 400;\">\u30da\u30fc\u30b8\u304c\u307b\u3068\u3093\u3069\u64cd\u4f5c\u3055\u308c\u305a\u3001\u3059\u3050\u96e2\u8131\u3055\u308c\u3066\u3044\u308b<\/span><\/p>\n<p><strong>\uff1c\u8003\u3048\u3089\u308c\u308b\u539f\u56e0\uff1e<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u3067\u5185\u5bb9\u304c\u4f1d\u308f\u3063\u3066\u3044\u306a\u3044<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u6c42\u3081\u3066\u3044\u308b\u60c5\u5831\u304c\u898b\u3048\u306a\u3044<\/span><\/li>\n<\/ul>\n<\/td>\n<td style=\"height: 152px; width: 37%;\">\n<ul>\n<li><span style=\"font-weight: 400;\">\u5192\u982d\u306b\u7d50\u8ad6\u3084\u30e1\u30ea\u30c3\u30c8\u3092\u63d0\u793a<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u898b\u51fa\u3057\u3092\u5177\u4f53\u5316\u3059\u308b<\/span><\/li>\n<li><span style=\"font-weight: 400;\">CTA\u3092\u4e0a\u90e8\u306b\u8a2d\u7f6e<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr style=\"height: 152px;\">\n<td style=\"height: 152px; width: 26%;\"><span style=\"font-weight: 400;\">\u5e73\u5747\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u6642\u9593\u304c\u77ed\u3044<\/span><\/td>\n<td style=\"height: 152px; width: 37%;\"><span style=\"font-weight: 400;\">\u30da\u30fc\u30b8\u306b\u6ede\u5728\u3057\u3066\u3044\u308b\u6642\u9593\u304c\u6975\u7aef\u306b\u77ed\u3044<\/span><\/p>\n<p><strong>\uff1c\u8003\u3048\u3089\u308c\u308b\u539f\u56e0\uff1e<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u6587\u7ae0\u304c\u8aad\u307f\u306b\u304f\u3044<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u60c5\u5831\u306e\u9b45\u529b\u304c\u5f31\u3044<\/span><\/li>\n<\/ul>\n<\/td>\n<td style=\"height: 152px; width: 38%;\">\n<ul>\n<li><span style=\"font-weight: 400;\">\u6587\u7ae0\u3092\u7c21\u6f54\u306b\u3059\u308b<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u56f3\u89e3\u3084\u753b\u50cf\u3092\u8ffd\u52a0\u3059\u308b<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u91cd\u8981\u30dd\u30a4\u30f3\u30c8\u3092\u5f37\u8abf\u8868\u793a\u3059\u308b<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr style=\"height: 248px;\">\n<td style=\"height: 248px; width: 26%;\"><span style=\"font-weight: 400;\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u4f4e\u3044<\/span><\/td>\n<td style=\"height: 248px; width: 37%;\"><span style=\"font-weight: 400;\">\u30a2\u30af\u30bb\u30b9\u306f\u3042\u308b\u304c\u3001\u554f\u3044\u5408\u308f\u305b\u3084\u8cc7\u6599\u8acb\u6c42\u304c\u5c11\u306a\u3044<\/span><\/p>\n<p><strong>\uff1c\u8003\u3048\u3089\u308c\u308b\u539f\u56e0\uff1e<\/strong><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">CTA\u304c\u76ee\u7acb\u3063\u3066\u3044\u306a\u3044<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u884c\u52d5\u30cf\u30fc\u30c9\u30eb\u304c\u9ad8\u3044<\/span><\/li>\n<\/ul>\n<\/td>\n<td style=\"height: 248px; width: 37%;\">\n<ul>\n<li><span style=\"font-weight: 400;\">CTA\u30dc\u30bf\u30f3\u306e\u4f4d\u7f6e\u3092\u898b\u76f4\u3059<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u300c\u7121\u6599\u76f8\u8ac7\u3059\u308b\u300d\u306a\u3069\u5177\u4f53\u7684\u306a\u6587\u8a00\u306b\u5909\u66f4<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u30d5\u30a9\u30fc\u30e0\u5165\u529b\u9805\u76ee\u3092\u6e1b\u3089\u3059<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u5b9f\u7e3e\u3084\u304a\u5ba2\u69d8\u306e\u58f0\u3092\u8ffd\u52a0<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%92%E3%83%BC%E3%83%88%E3%83%9E%E3%83%83%E3%83%97%E3%83%84%E3%83%BC%E3%83%AB%E3%81%AE%E5%9F%BA%E6%9C%AC%E7%9A%84%E3%81%AA%E4%BD%BF%E3%81%84%E6%96%B9\"><\/span>\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u30c4\u30fc\u30eb\u306e\u57fa\u672c\u7684\u306a\u4f7f\u3044\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-337\" src=\"https:\/\/www.kyoeiworks.co.jp\/media\/wordpress\/wp-content\/uploads\/2026\/02\/img03.jpg\" alt=\"\" width=\"960\" height=\"540\" srcset=\"https:\/\/www.kyoeiworks.co.jp\/media\/wordpress\/wp-content\/uploads\/2026\/02\/img03.jpg 960w, https:\/\/www.kyoeiworks.co.jp\/media\/wordpress\/wp-content\/uploads\/2026\/02\/img03-300x169.jpg 300w, https:\/\/www.kyoeiworks.co.jp\/media\/wordpress\/wp-content\/uploads\/2026\/02\/img03-768x432.jpg 768w, https:\/\/www.kyoeiworks.co.jp\/media\/wordpress\/wp-content\/uploads\/2026\/02\/img03-304x171.jpg 304w, https:\/\/www.kyoeiworks.co.jp\/media\/wordpress\/wp-content\/uploads\/2026\/02\/img03-282x159.jpg 282w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u8272\u306e\u6fc3\u6de1\u3067\u53ef\u8996\u5316\u3059\u308b\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u300c\u3069\u3053\u304c\u898b\u3089\u308c\u305f\u304b\u300d\u300c\u3069\u3053\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u304b\u300d\u300c\u3069\u3053\u307e\u3067\u8aad\u307e\u308c\u305f\u304b\u300d\u304c\u76f4\u611f\u7684\u306b\u5206\u304b\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3>\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u30c4\u30fc\u30eb\u306e\u6a5f\u80fd\u3068\u9078\u3073\u65b9<\/h3>\n<p><span style=\"font-weight: 400;\">\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u306e\u4e3b\u306a\u6a5f\u80fd\u306f\u3001\u4ee5\u4e0b\u306e3\u3064\u3067\u3059\u3002<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>\u30af\u30ea\u30c3\u30af\u30d2\u30fc\u30c8\u30de\u30c3\u30d7<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3053\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u304b\u3092\u53ef\u8996\u5316\u3057\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u30ea\u30f3\u30af\u3060\u3051\u3067\u306a\u304f\u3001\u753b\u50cf\u3084\u30c6\u30ad\u30b9\u30c8\u306a\u3069\u30af\u30ea\u30c3\u30af\u3055\u308c\u3084\u3059\u3044\u8981\u7d20\u3092\u628a\u63e1\u3067\u304d\u308b\u305f\u3081\u3001\u30dc\u30bf\u30f3\u3084\u30ea\u30f3\u30af\u306e\u914d\u7f6e\u3092\u6700\u9069\u5316\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>\u30b9\u30af\u30ed\u30fc\u30eb\u30d2\u30fc\u30c8\u30de\u30c3\u30d7<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3053\u307e\u3067\u30b9\u30af\u30ed\u30fc\u30eb\u3057\u305f\u304b\u3092\u8868\u793a\u3057\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u9014\u4e2d\u3067\u96e2\u8131\u3057\u3066\u3044\u308b\u4f4d\u7f6e\u304c\u5206\u304b\u308c\u3070\u3001\u305d\u306e\u624b\u524d\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30dc\u30bf\u30f3\u3092\u914d\u7f6e\u3059\u308b\u306a\u3069\u306e\u6539\u5584\u7b56\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>\u30a2\u30c6\u30f3\u30b7\u30e7\u30f3\uff08\u719f\u8aad\uff09\u30d2\u30fc\u30c8\u30de\u30c3\u30d7<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u306e\u90e8\u5206\u3092\u9577\u304f\u898b\u3066\u3044\u305f\u304b\u3092\u793a\u3057\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u3058\u3063\u304f\u308a\u8aad\u307e\u308c\u3066\u3044\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u3001\u98db\u3070\u3055\u308c\u3066\u3044\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u4e00\u76ee\u3067\u5206\u304b\u308a\u307e\u3059\u3002<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u30c4\u30fc\u30eb\u3092\u9078\u3076\u969b\u306b\u306f\u3001\u64cd\u4f5c\u306e\u5206\u304b\u308a\u3084\u3059\u3055\u3068\u6599\u91d1\u3068\u8a08\u6e2c\u4e0a\u9650\u3092\u57fa\u6e96\u306b\u3059\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u521d\u3081\u3066\u4f7f\u3046\u5834\u5408\u3084\u5c0f\u898f\u6a21\u30b5\u30a4\u30c8\u3067\u3042\u308c\u3070\u3001\u7121\u6599\u30c4\u30fc\u30eb\u3067\u5341\u5206\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u7121\u6599\u306e\u5834\u5408\u306b\u306f\u3001\u5c0e\u5165\u524d\u306b\u6a5f\u80fd\u3084\u8a08\u6e2c\u30da\u30fc\u30b8\u6570\u306e\u5236\u9650\u3092\u5fc5\u305a\u78ba\u8a8d\u3059\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u4ee3\u8868\u7684\u306a\u7121\u6599\u30c4\u30fc\u30eb\u3068\u3057\u3066\u300cMicrosoft\u306eClarity\u300d\u3084\u300cUser Heat\u300d\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3>\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3067\u898b\u308b\u3079\u304d\u30dd\u30a4\u30f3\u30c8<\/h3>\n<p><span style=\"font-weight: 400;\">\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3092\u898b\u308b\u969b\u306f\u3001\u300c\u60f3\u5b9a\u901a\u308a\u306e\u52d5\u304d\u3092\u3057\u3066\u3044\u308b\u304b\u300d\u3068\u3044\u3046\u8996\u70b9\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u8a2d\u8a08\u3057\u305f\u5c0e\u7dda\u3068\u3001\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u306e\u30ba\u30ec\u3092\u898b\u3064\u3051\u308b\u3053\u3068\u304c\u76ee\u7684\u3067\u3059\u3002<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30dc\u30bf\u30f3\u3084\u30ea\u30f3\u30af\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3044\u308b\u304b<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u30af\u30ea\u30c3\u30af\u3057\u3066\u307b\u3057\u3044\u30dc\u30bf\u30f3\u3084\u30ea\u30f3\u30af\u304c\u60f3\u5b9a\u901a\u308a\u62bc\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002\u30ea\u30f3\u30af\u3067\u306f\u306a\u3044\u90e8\u5206\u304c\u591a\u304f\u30af\u30ea\u30c3\u30af\u3055\u308c\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30ea\u30f3\u30af\u3060\u3068\u8aa4\u8a8d\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u91cd\u8981\u306a\u60c5\u5831\u304c\u8aad\u307e\u308c\u308b\u4f4d\u7f6e\u306b\u3042\u308b\u304b<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u91cd\u8981\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30dc\u30bf\u30f3\u307e\u3067\u5230\u9054\u3057\u3066\u3044\u308b\u5272\u5408\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002\u30b9\u30af\u30ed\u30fc\u30eb\u3092\u3084\u3081\u3066\u3057\u307e\u3046\u4f4d\u7f6e\u304c\u3042\u308c\u3070\u3001\u305d\u306e\u624b\u524d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u6539\u5584\u3084\u69cb\u6210\u306e\u898b\u76f4\u3057\u304c\u5fc5\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u96e2\u8131\u304c\u591a\u3044\u4f4d\u7f6e\u306f\u3069\u3053\u304b<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">\u30b9\u30af\u30ed\u30fc\u30eb\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u3067\u3001\u95b2\u89a7\u7387\u304c\u6025\u6fc0\u306b\u4e0b\u304c\u308b\u30dd\u30a4\u30f3\u30c8\u3092\u78ba\u8a8d\u3057\u307e\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u305d\u306e\u4f4d\u7f6e\u306f\u300c\u30e6\u30fc\u30b6\u30fc\u304c\u8208\u5473\u3092\u5931\u3063\u305f\u300d\u300c\u5185\u5bb9\u304c\u96e3\u3057\u304f\u306a\u3063\u305f\u300d\u300c\u6b21\u306b\u4f55\u3092\u3059\u308c\u3070\u3044\u3044\u304b\u5206\u304b\u3089\u306a\u304f\u306a\u3063\u305f\u300d\u3068\u3044\u3063\u305f\u30b5\u30a4\u30f3\u3067\u3059\u3002<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ul>\n<h3>\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u304b\u3089\u6539\u5584\u6848\u3092\u5c0e\u304f\u5177\u4f53\u4f8b<\/h3>\n<p><span style=\"font-weight: 400;\">\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u306e\u5206\u6790\u7d50\u679c\u304b\u3089\u5177\u4f53\u7684\u306a\u6539\u5584\u7b56\u3092\u5c0e\u304d\u51fa\u3059\u4f8b\u3092\u3044\u304f\u3064\u304b\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><strong>\u4f8b\uff09\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u5834\u5408<\/strong><\/p>\n<table style=\"width: 100%; height: 144px;\">\n<tbody>\n<tr style=\"height: 24px;\">\n<th style=\"height: 24px;\"><span style=\"font-weight: 400;\">Web\u30b5\u30a4\u30c8\u306e\u8ab2\u984c<\/span><\/th>\n<th style=\"height: 24px;\"><span style=\"font-weight: 400;\">\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u5206\u6790<\/span><\/th>\n<th style=\"height: 24px;\"><span style=\"font-weight: 400;\">\u6539\u5584\u6848<\/span><\/th>\n<\/tr>\n<tr style=\"height: 120px;\">\n<td style=\"height: 120px;\"><span style=\"font-weight: 400;\">\u554f\u3044\u5408\u308f\u305b\u30dc\u30bf\u30f3\u306e\u30af\u30ea\u30c3\u30af\u304c\u5c11\u306a\u3044<\/span><\/td>\n<td style=\"height: 120px;\"><span style=\"font-weight: 400;\">\u30dc\u30bf\u30f3\u4ed8\u8fd1\u307e\u3067\u30b9\u30af\u30ed\u30fc\u30eb\u3055\u308c\u3066\u3044\u306a\u3044<\/span><\/td>\n<td style=\"height: 120px;\"><span style=\"font-weight: 400;\">\u30fb\u30dc\u30bf\u30f3\u3092\u4e0a\u90e8\u306b\u3082\u8a2d\u7f6e<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u30fb\u8aac\u660e\u6587\u3092\u7c21\u6f54\u306b\u3057\u3066\u30dc\u30bf\u30f3\u4f4d\u7f6e\u3092\u5909\u66f4<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u30fb\u30dc\u30bf\u30f3\u3092\u76ee\u7acb\u3064\u3088\u3046\u306b\u8272\u3084\u30b5\u30a4\u30ba\u306e\u30c7\u30b6\u30a4\u30f3\u3092\u5909\u66f4<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>\u4f8b\uff09\u9577\u3059\u304e\u308b\u30da\u30fc\u30b8\u306e\u5834\u5408<\/strong><\/p>\n<table>\n<tbody>\n<tr>\n<th><span style=\"font-weight: 400;\">Web\u30b5\u30a4\u30c8\u306e\u8ab2\u984c<\/span><\/th>\n<th><span style=\"font-weight: 400;\">\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u5206\u6790<\/span><\/th>\n<th><span style=\"font-weight: 400;\">\u6539\u5584\u6848<\/span><\/th>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">\u30da\u30fc\u30b8\u306e\u9014\u4e2d\u307e\u3067\u3057\u304b\u898b\u3089\u308c\u3066\u3044\u306a\u3044<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u30da\u30fc\u30b8\u306e30\uff05\u3067\u30b9\u30af\u30ed\u30fc\u30eb\u304c\u6b62\u307e\u3063\u3066\u3001\u96e2\u8131\u3057\u3066\u3044\u308b<\/span><\/td>\n<td><span style=\"font-weight: 400;\">\u30fb\u6587\u7ae0\u3092\u77ed\u304f\u3059\u308b<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u30fb\u753b\u50cf\u3084\u56f3\u3092\u8ffd\u52a0\u3057\u3066\u8aad\u307f\u3084\u3059\u304f\u3059\u308b<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">\u3053\u306e\u3088\u3046\u306b\u201c\u306a\u305c\u554f\u984c\u304c\u8d77\u304d\u3066\u3044\u308b\u306e\u304b\u201d\u3092\u53ef\u8996\u5316\u3057\u3066\u304f\u308c\u308b\u305f\u3081\u3001Web\u30b5\u30a4\u30c8\u6539\u5584\u306b\u306f\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u5206\u6790\u304c\u6709\u52b9\u3067\u3059\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"GA4%E3%81%A8%E3%83%92%E3%83%BC%E3%83%88%E3%83%9E%E3%83%83%E3%83%97%E3%83%84%E3%83%BC%E3%83%AB%E3%81%AE%E5%8A%B9%E6%9E%9C%E7%9A%84%E3%81%AA%E4%BD%BF%E3%81%84%E5%88%86%E3%81%91\"><\/span>GA4\u3068\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u30c4\u30fc\u30eb\u306e\u52b9\u679c\u7684\u306a\u4f7f\u3044\u5206\u3051<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">GA4\uff08Google Analytics 4\uff09\u3068\u30d2\u30fc\u30c8\u30de\u30c3\u30d7\u30c4\u30fc\u30eb\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u7cbe\u5ea6\u306e\u9ad8\u3044\u30b5\u30a4\u30c8\u6539\u5584\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<h3>STEP1\uff1aGA4\u3067\u5168\u4f53\u50cf\u3092\u628a\u63e1\u3059\u308b<\/h3>\n<p><span style=\"font-weight: 400;\">\u307e\u305a\u306f\u3001GA4\u3067\u6d41\u5165\u72b6\u6cc1\u3084\u554f\u984c\u306e\u3042\u308b\u30da\u30fc\u30b8\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30a2\u30af\u30bb\u30b9\u306f\u3042\u308b\u306e\u306b\u6210\u679c\u304c\u51fa\u3066\u3044\u306a\u3044\u30da\u30fc\u30b8<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">\u95b2\u89a7\u6570\u306f\u591a\u3044\u304c\u304a\u554f\u3044\u5408\u308f\u305b\u304c\u767a\u751f\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3001\u30da\u30fc\u30b8\u81ea\u4f53\u306b\u554f\u984c\u304c\u3042\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u4e0e\u304c\u5c11\u306a\u3044\u30da\u30fc\u30b8<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 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